This animation was created as a visual idea pitch for Do the Green Thing, a non-profit promoting environmentally friendly lifestyles. The pitch advises a new creative solution to the pitfalls of fast fashion. The client requested a pitch that was trendy and modern enough to get people on board in a way that would make sustainability popular. The animation was developed in Adobe Illustrator, InDesign, and Photoshop before being brought to life in Adobe After Effects. This pitch was entered into the D&AD New Blood Awards in 2022.